The Message is Medium Rare

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No. 4: The Value of Pie

$9.50 at Pig & Pie
January 28, 2014 by Christopher Simmons in ★ ★ ★

★ ★ ★ Things happen. Often those things are good things. Sometimes they’re great things. Once in a while they’re shitty things—hence the expression, “shit happens.”

The first thing that happened at Pig & Pie was a good thing. That was the burger. Made entirely from scratch with American Waygu beef, the Lardo Burger at Pig & Pie is both simple and delicious. Dressed with lettuce and an onion and bacon jam, its humble presentation belies the depth of its flavor.

The second thing that happened was not so good. As is our custom, we ordered an additional burger to take back to the studio to photograph. We had beers to keep us company, so it took a while for us to notice that our order was overdue. I motioned to the server who attended us promptly. When I asked about the extra burger, she immediately admitted that she’d just plain forgot to put in the order. She apologized and hurried off to the kitchen to place it. Moments later she was back with a couple of slices of lemon shaker pie, on the house. That was kind of a great thing.

When we arrived back at the office I called a client I’d neglected to call back promptly, apologized, then made sure we got them the next round ahead of schedule.


The Creative Lesson

Things happen. Never miss an opportunity to turn a negative experience into a positive one, just follow this simple rule: When you screw up, own up, then make it up.
January 28, 2014 /Christopher Simmons
★ ★ ★
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