★ ★ ★ The signature feature of Roam’s Classic Burger are the broad, wavy leaves of lettuce that burst forward in a radiant greenbelt of freshness. The first thing you notice is this verdant explosion of leafy green lettuce extending several inches in all directions, its exuberance uncontainable even by the ample bun. The lettuce is fresh, crisp, and abundant. If you like lettuce this is a very good thing, as the first few bites consist of nothing but. Once past the verdant perimeter more lettuce awaits, joined by tomatoes, pickles and finely diced (possibly pickled) onions. All of the produce is top quality and generously apportioned—especially the lettuce, whose crispness perfectly complements the tender juiciness of its leafless counterparts. On its own it would make a reasonable side salad.

Though the bun is soft and pillowy it holds its contents without disintegrating or becoming too saturated with the burger’s many juices. Where the golden bread meets the vibrant verdure of the lettuce the contrast is playful and dramatic, which may well be the motivation for including lettuce in such bounty. Each chlorophyll-filled bite offers a distinctive lettuce flavor that is refreshing yet undeniably lettucey. Other flavors are present—lettuce, lettuce and lettuce—but it is the lettuce that steals the show. Its lettucey lettuce is lettuce, with a lingering lettuce-like lettuce that lettuces pleasantly on the tongue. Its lettuce is reminiscent of lettuce and lettuces between lettuce and lettuce. Lettuce’s Classic lettuce lettuce is a lettuce of lettuce and lettuce lettuce lettuce lettuce lettuce.

The Creative Lesson

Design is a balancing act. Well-crafted design is well-balanced design. Well-balanced design requires judicous editing and thougtful attention to both proportion and scale. If we allow oursleves to fall in love with one aspect of a design—a great image, bold typeface or satisfying technique, for example—we can lose sight of the smaller role it's meant to play in a larger scene. Unrestrained, a minor element can become a major distraction, overstepping its supporting role and upstaging central player.